"Like A Good Neighbor State Farm Is There"

The advertisement campaign for State Farm Insurance attempts to appeal to a person's desires, demonstrating that they work around the clock to have your back. In the advertisement, supplemented by the famous commercial incorporating the jingle or phrase, "Like a Good Neighbor State Farm is There," is an authentic attempt to bring insurance to a more personal level. State Farm, through careful marketing, is promising that they will stand by your side like a "good neighbor" would.

The print ad is a supplement to the commercial, as it assumes the reader has already seen the commercial involving three roommates who begin to sing the jingle to flex State Farm's promised powers. The first roommate sings the jingle and with a snap of the fingers orders a personal State Farm agent right to the living room. This shows their dedication to live up to their promise by demonstrating how their agents work on a very personal level, which is devised to make the consumer more comfortable and to not be so intimidated by their insurance policy. The second roommate performs the jingle routine and orders the "hot girl from room 4-E." The actors in this advertisement are in their mid-twenties, which is appealing to a younger market. The ad very carefully involves different ethnic groups as well.

In a bear market, there is no room for financial error, and State Farm does a good job of recognizing that, as their main consumer base is of the youngest people eligible to get insured. They promise discounts up to 40% and other features to make their services more personal. This is to make the young, and newly insured feel like they are not alone and their insurance company is doing their job of getting their back.

Nearly every insurance company out there has some incredibly clever way of connecting with their audience. This strategy may be a procedure to soften the blow, so to speak of high costs of insuring their customers by making them feel like they making the best choice of  paying an arm and a leg, but they are receiving the biggest bang for their buck.

State Farm is a good neighbor with benefits

American Culture Not Allowed in American Schools?

One argument that keeps recirculating is the one that confuses me the most. Nobody i have debated with about it has been capable of giving a clear definitive answer. In effect, my question still stands; If students are allowed to organize culture clubs such as the German club, Asian club, African American club, Scottish club, or the Mexican club then why are American clubs forbidden?

I realize and acknowledge the fact that our ancestors all came from those countries originally, and we will never forget our roots. But we are now residents of this country, thus making us Americans. If we are forbidden to wave our American flag and support our American traditions in our own country, then where is it legal.

The argument on the other end of the stick is that Americans are being too exclusive, which is a slippery slope considering that it could also be called racial superiority. Some call it national pride, some call it racism. But America has seen many colors of flags being waved around due to it being the most racially mixed country.

When the Arizona bill passed that was targeting Mexican immigrants (so called racial profiling), a few kids attending a high school in southern Arizona were suspended from school for wearing American flag clothing. Essentially wearing American flags, these kids were allegedly "insensible given the circumstances."

Some issues may be taken a little too far, but the question still stands; are American high school students supposed to accept the fact that their country's traditions are being dilluted and eventually will not exist?